Our second article: Consciousness Propelled by VR?

En el segundo artículo, como parte de nuestra colaboración con el blog COSAS DE ARQUITECTOS, Vito Ferrero, co-fundador de VR-Immersive.com, se pregunta: ¿La Consciencia Propulsada por la Realidad Virtual? “El hecho de que las personas con frecuencia se queden sin palabras tiene que ver con que la experiencia de la inmersión virtual está más allá de las palabras, más allá de la descripción.” Puesto que la experiencia es tan real que es difícil describirla, mejor experimentarla. En la planificación de exposiciones y presentaciones de proyectos, éste medio visual es un “socio” muy potente.

In our second article, as part of our collaboration with the Spanish-language architecture blog COSAS DE ARQUITECTOS, Vito Ferrero, co-founder of VR-Immersive.com asks himself: Conscience Propelled by Virtual Reality? “The fact that people frequently are left speechless has to do with the experience of a virtual immersion beyond words, beyond description.” Given that the experience is so real, it is difficult to describe, so better to experience it directly. In the planning of exhibitions and presentations, this visual medium is indeed the most powerful “partner.”

In unserem zweiten Artikel, als Teil unserer Kooperation mit dem spanischsprechendem Architektur Blog COSAS DE ARQUITECTOS, Vito Ferrero, Mitbegründer von VR-Immersive.com fragt sich: Bewusstsein Projeziert durch Virtuelle Realität? “Die Tatsache, dass Menschen öfters sprachlos bleiben hat mit der virtuellen Immersionserfahrung zu tun, jenseits von Wörtern, jenseits von Beschreibung.” Aufgrund der so “reellen” Erfahrung, ist es schwierig diese zu beschreiben, besser ist es diese zu erleben. In der Planung von Exhibitionen und Präsentationen, ist dieses visuelle Medium ein sehr mächtiger “Partner.”

La Era de la realidad virtual ha llegado

El jueves, 3 de septiembre, 2015, VR-Immersive estrenó una primera colaboración con el blog COSAS DE ARQUITECTOS, publicando el artículo titulado “La Era de la realidad virtual está aquí”. Durante las próximas semanas, nuestro socio y co-fundador, Vito Ferrero y otros miembros del equipo de VR-Immersive, compartirán sus visiones, oportunidades pero también riesgos y preocupaciones alrededor de la realidad virtual y su aplicación en distintos campos, primordialmente en la arquitectura, diseño e inmuebles. Vito repasa en su artículo las distintas fases de la revolución digital hasta llegar a la experiencia más inmersiva. Nos encantaría intercambiar opiniones con nuestros lectores.

Last Thursday, Sept. 3, 2015, VR-Immersive initiated its first social media collaboration with the Spanish-speaking blog “COSAS DE ARQUITECTOS” (literally translated: “Architects´ Things”), publishing the article titled “The Virtual Reality Era is Here.” An English translation is found in our blog. During the coming weeks, our partner and co-founder, Vito Ferrero and other members of the VR-Immersive team, will share their visions, opportunities but also risks and concerns surrounding virtual reality and its application in different fields, particularly architecture, design and real estate. Vito briefly reviews in his article the different phases of the digital revolution until reaching the most immersive experience. We would be delighted to exchange views and comments with our readers.

Letzten Donnerstag, den 3. September, 2015, initiierte VR-Immersive die erste soziale Medien Kooperation mit dem spanischsprachigen Blog “COSAS DE ARQUITECTOS” (wörtlich übersetzt: "Architekten Dinge"), durch Veröffentlichung des Artikels "Die Virtuelle Realität Era ist hier". Eine englische Übersetzung könnt Ihr in unserem Blog lesen (“The VR Era is Here”). In den kommenden Wochen wird unser Partner und Mitgründer, Vito Ferrero und andere Mitglieder des VR-Immersive Teams ihre Visionen, Chancen, aber auch Risiken und Bedenken rund um virtuelle Realität und ihre Anwendung in verschiedenen Bereichen, insbesondere Architektur, Design und Immobilien, teilen. Vito verschafft uns in seinem Artikel einen kurzen Überblick über die verschiedenen Phasen der digitalen Revolution bis zum Erreichen der bisher immersivsten Erfahrung. Wir würden uns freuen, Ansichten und Kommentare mit unseren Lesern auszutauschen.

The VR Era is Here

by Vito Ferrero Architect/vr-immersive.com

re in a digital age revolution. We see it in every field and more and more the boundaries between disciplines are merging into a vital organism through internet. In a sense we already have been working in a virtual reality since computers came to our homes and offices. We tap into virtual objects that appear to be buttons, we see thorugh virtual windows and watch virtual faces telling stories through YouTube.  Could it get more virtual?

The “touch technology” deepens our illusion that those moving and dancing 2D objects are there but people don´t usually talk about how virtual it is already. The fact that all abstraction, -including reading an old fashioned book- is virtual reality can be a very philosophical matter. The mere character appearing in screen pixels, is virtual appearance. The letter is not there: It appears to be there. But even when you have ink on paper, the sound represented is not there, it is in your head. So in the screen we got what they call:“Virtual ink” . Nevertheless the advent of more immersive technology lead us to the term “Virtual Reality” wich is the representation of an object in a way so exact, so vivid, that resembles reality to an extent that almost completely tricks the senses. In our busy lives, we do not often take the time to deeply think about implications and consequences of technology use. The fact that tech it is progressively easier and easier to use, seamless and accesible -as it should- put us as a global culture in front of ourselves. Our power of representation of abstraction has increased so our responsibility and maturity as a species will naturally develop beyond this kind of “cultural adolescence”.  But hey, since Guttemberg, is that so new? I personally see technology as liberating, fascinating and as a profound game changer. Instead of being fearful that big brother or a dreadful “all seeing eye” will ensalve humankind in dreamlike world, I prefer to envision a world were incredible power is given to us to free ourselves from meaningless efforts and

concetrate on what really matters. Things like beauty, sharing, living fully can be theresult of the good usage of technology. Making a better world -In the realm of architecture and design as in any other- starts with a plan, and what better than testing the result first in Virtual Reality to see if it works? What do YOU think?

VF.